If...Then: Algorithmic Power and Politics (Oxford Studies in Digital Politics) (Paperback)

If...Then: Algorithmic Power and Politics (Oxford Studies in Digital Politics) By Taina Bucher Cover Image
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We live in a world in which Google's search algorithms determine how we access information, Facebook's News Feed algorithms shape how we socialize, and Netflix collaborative filtering algorithms choose the media products we consume. As such, we live algorithmic lives. Life, however, is not
blindly controlled or determined by algorithms. Nor are we simply victims of an ever-expanding artificial intelligence. Rather than looking at how technologies shape or are shaped by political institutions, this book is concerned with the ways in which informational infrastructure may be considered
political in its capacity to shape social and cultural life. It looks specifically at the conditions of algorithmic life -- how algorithms work, both materially and discursively, to create the conditions for sociality and connectivity. The book argues that the most important aspect of algorithms is
not what they are in terms of their specific technical details but rather how they become part of social practices and how different people enlist them as powerful brokers of information, communication and society. If we truly want to engage with the promises of automation and predictive analytics
entailed by the promises of big data, we also need to understand the contours of algorithmic life that condition such practices. Setting out to explore both the specific uses of algorithms and the cultural forms they generate, this book offers a novel understanding of the power and politics of
algorithmic life as grounded in case studies that explore the material-discursive dimensions of software.

About the Author

Taina Bucher is Associate Professor of Communication and IT at the University of Copenhagen. Her research focuses on the power and politics of algorithms in everyday life at the intersection of media studies, sociology and science, and technology studies.

Product Details
ISBN: 9780190493035
ISBN-10: 0190493038
Publisher: Oxford University Press, USA
Publication Date: June 26th, 2018
Pages: 216
Language: English
Series: Oxford Studies in Digital Politics