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Understanding Media Theory (Paperback)

Understanding Media Theory By Kevin Williams Cover Image
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Description


This is an accessible introduction to the different theories of the mass media. It seeks to emphasize the importance of using theory not only to make sense of the role of media in society but also to understand particular aspects of mass communication.

About the Author


Kevin Williams is Professor of Media and Communication Studies at Swansea University.


Product Details
ISBN: 9780340719046
ISBN-10: 0340719044
Publisher: Bloomsbury Academic
Publication Date: February 28th, 2003
Pages: 256
Language: English
Series: Hodder Arnold Publication