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Big Brands Are Watching You: Marketing Social Justice and Digital Culture (Paperback)

Big Brands Are Watching You: Marketing Social Justice and Digital Culture By Francesca Sobande Cover Image
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Description


How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture’s role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from the history of advertising as well as exhibitions in London, brand stores in Amsterdam, a music festival in Las Vegas, and archives in Washington, DC, to illuminate the world of branding.

About the Author


Francesca Sobande is Senior Lecturer in Digital Media Studies at Cardiff University, author of The Digital Lives of Black Women in Britain and Consuming Crisis: Commodifying Care and COVID-19, and coauthor of Black Oot Here: Black Lives in Scotland.


Product Details
ISBN: 9780520387072
ISBN-10: 0520387074
Publisher: University of California Press
Publication Date: January 10th, 2024
Pages: 252
Language: English