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How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process (Paperback)

How To Write An Inspired Creative Brief, 3rd Edition: A creative's advice on the first step of the creative process By Howard Ibach Cover Image
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Description


Fundamentals on thinking about and writing the creative brief, the first step in the development of advertising creative. The document, and the process of briefing with the creative brief, can make the difference between mediocre creative solutions and work that measurably improves ROI.



Product Details
ISBN: 9780578808758
ISBN-10: 0578808757
Publisher: Juju Books
Publication Date: December 15th, 2020
Pages: 142
Language: English