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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Studies in New Media) (Paperback)

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Studies in New Media) By John Allen Hendricks (Editor), Alan B. Albarran (Contribution by), Robert Bellamy (Contribution by) Cover Image
By John Allen Hendricks (Editor), Alan B. Albarran (Contribution by), Robert Bellamy (Contribution by)
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Description


The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.



Product Details
ISBN: 9780739140048
ISBN-10: 0739140043
Publisher: Lexington Books
Publication Date: July 15th, 2011
Pages: 312
Language: English
Series: Studies in New Media