facebook

The Practical Pocket Guide to Account Planning (Paperback)

The Practical Pocket Guide to Account Planning By Chris Kocek, Lin Zagorski (Designed by), Rebecca Pollock (Designed by) Cover Image
By Chris Kocek, Lin Zagorski (Designed by), Rebecca Pollock (Designed by)
Email or call for price

Description


The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.


Product Details
ISBN: 9780989284905
ISBN-10: 0989284905
Publisher: Yellow Bird Press
Publication Date: May 15th, 2013
Pages: 156
Language: English