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Strategic Airline Retailing and Solutions: From Offers to Fulfillment to Loyalty (Hardcover)

Strategic Airline Retailing and Solutions: From Offers to Fulfillment to Loyalty By Nawal K. Taneja Cover Image
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Description


This book provides a framework and tools to convert retailing concepts-from shopping to fulfillment. It is indispensable for all airline executives and senior managers, as well as airline and airport commercial managers. It will also be enormously beneficial for retailers dealing with airlines and airports.

About the Author


Nawal K. Taneja, whose experience in the aviation industry spans more than five decades, has worked for and advised worldwide major airlines and related aviation C-Suites and their Boards. He is a Fellow of the Royal Aeronautical Society of Great Britain. He currently serves as an Executive-in-Residence at both the Fisher College of Business and the College of Engineering at the Ohio State University.


Product Details
ISBN: 9781032495095
ISBN-10: 103249509X
Publisher: Routledge
Publication Date: November 7th, 2023
Pages: 214
Language: English