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"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." – Michael Bierut
This vast collection of over 1,300 symbols and logotypes – clearly arranged across 75 different categories according to their basic visual form – includes the work of past masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from contemporary designers.
This is a complete, taxonomical guide to the history, development and style of identity design.
About the Author
Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects. His previous books include Logo and, with Lucienne Roberts, Insight.