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Logotype: (Corporate Identity Book, Branding Reference for Designers and Design Students) (Mini) (Paperback)

Logotype: (Corporate Identity Book, Branding Reference for Designers and Design Students) (Mini) Cover Image
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Description


"Logotype mini is the definitive modern collection of logotypes, monograms and other text–based corporate marks." Creative Boom

"…this is the kind of publication that makes you think about what a logo can really be" Cent Magazine

"…you're bound to find something worth finding in LogoType" Computer Arts

Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.

Logotype is truly international, and features the world's outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America, and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity, and Ken Miki & Associates as well as dozens of highly creative, emerging studios.

"…a resource for designers and design students alike" Design Week

"…a great resource if you're a professional or looking to rebrand" Advantage Photoshop

Logotype mini is an important and essential companion volume to Logo: The Reference Guide to Symbols and Logotypes (Michael Evamy) and Symbol (Steven Bateman and Angus Hyland) — also available in mini formats.

• Features more than 1,300 typographic logos in use today around the world, sorted visually into 50+ categories
• Handy, mini version of an essential resource for design professionals and students
• Features around 40 "focus logotypes" examined in more detail
• Must–have companion to Logo and Symbol minis

"…this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects." Creative Boom

About the Author


Michael Evamy is a design journalist, author, and copywriter and works with major design companies on branding and identity projects. His previous books include Logo and, with Lucienne Roberts, Insight.


Product Details
ISBN: 9781780678573
ISBN-10: 1780678576
Publisher: Laurence King Publishing
Publication Date: October 11th, 2016
Pages: 336
Language: English
Series: Mini