The Package Design Book 4 (Hardcover)

The Package Design Book 4 Cover Image
By Pentawards (Editor), Julius Wiedemann (Editor)
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Good design stands out. Great design is transparent. Whether it is food, drinks, cosmetics, books, or luxury items, successful packaging serves to stir the senses and appeal to our emotions in ways that are as subtle as they are striking. In The Package Design Book 4, TASCHEN celebrates the tenth anniversary of the Pentawards with the stars of the 2015 and 2016 competitions.

Organized around the key competition categories of beverages, food, body, luxury, and other markets, over 400 examples from 40 countries reveal the innovation of individual projects and campaigns as much as the scope and experimentation of the industry at large. The designs are presented with descriptions and a fact sheet, and the book is prefaced with new essays from Pentawards founders Jean Jacques and Brigitte Evrard, as well as an insightful text from branding and marketing specialist G rard Caron.

Product Details
ISBN: 9783836544382
ISBN-10: 3836544385
Publisher: Taschen
Publication Date: December 9th, 2016
Pages: 400
Language: English