Neon Empire (Rare Bird / California Coldblood Books)
Imagine a city fueled entirely by social media. Rising out of the American desert, this city is a real-world manifestation of a social media network where fame-hungry desperados compete for likes and followers. The bloodier and more daring posts pay off the most. As crime rises, no one stands to gain more than the city’s architects—and, of course, the shareholders who make the place possible. \
This multiple-POV novel follows three characters as they navigate the city’s underworld: Cedric Travers, a has-been Hollywood director; A’rore, the city’s lead social media influencer whose star is fading; and Sacha Villanova, a tech and culture reporter.
Bold, colorful, and seductive, Neon Empire is a radically inventive near-future thriller in the mold of Black Mirror or Altered Carbon.
Praise for Neon Empire:
“Minh creates a nonstop social media frenzy amid a rich cyberpunk landscape in this vivid debut.”
“Sci-fi fans will want to read this story of #SocialMediaDystopianism before it becomes a reality.”
“Minh has constructed a world that is scarily close to our present day—Uber has reached its natural apex and is now doling out sex-on-demand; we make our money from our social feeds and are constantly searching for the next monetizable thrill. I wouldn’t want to live in Neon Empire, but it sure is a fun place to visit.”
—Jessica Powell, author of The Big Disruption: A Totally Fictional but Essentially True Silicon Valley Story
“A vibrant, densely-visual, often-uncanny vision of a world that is equal parts dystopian future and twisted present. Hugely engaging, strange, dangerous and quite unlike anything you’ve read before. Original, techno-paranoid sci-fi at its finest.”
“Drew Minh uses his background in digital advertising to craft an all-too-believable Brave New World for our social-media addicted age. Recommended for fans of Black Mirror.”
—Andrew Shaffer, New York Times bestselling author
“Daring and vivid, Neon Empire is a glimpse into what our social media obsessed world may morph into.”
—James Suriano, author of The Cult of Mao
Drew Minh is a former digital advertising executive in Los Angeles, with firsthand knowledge of our current social media revolution. He’s lived in Barcelona and Paris, where he worked as a freelance writer, ghostwriter, and digital consultant. He’s had fiction published in 3AM Magazine, Word Riot, Litro Magazine, and other publications. He also wrote a fictional crime column for weekly newspapers in Spain.